An organisation's corporate culture is akin to its personality. In order to properly guide that personality, it is essential that leaders view their organisation from the right perspective. To effectively manage the corporate culture, three specific areas of attention must be integrated into the leadership: the strategy, the group dynamic and the individual. These aspects not only have a major impact on an organisation's corporate culture; they also strongly affect each other. During our cultural track "Synergise,” the levels are incorporated into all three phases. This allows us to uncover and understand the complexity of an organisation's corporate culture and change it if necessary.