FrieslandCampina Domo

Domo's transition from dairy (custard) to infant nutrition necessitated a cultural change. Therefore, Domo sought an effective way to impact and engage its 1600 employees with the overarching goal 'Growing Babies Healthy'.

Based on the cultural analysis in phase 1, a corporate story and a film were developed to introduce the theme 'Babies Growing Up Healthy'. In phases 2 and 3, the focus was on the realization of a leadership program with the following components:

• training 50 managers in effectively conveying the strategic story (storytelling in leadership)
• the development of a customized handbook containing the corporate story and the key cultural values
• facilitating interaction sessions within the entire organization (1200 employees)

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