About Cultural Synergy

Another way of looking

The importance of cultural synergy

Synergy refers to the situation where parts strengthen each other in such a way that a new, larger whole is created, such as the fiscal and strategic synergies within M&A processes. Cultural synergy, on the other hand, receives much less attention.

We are focused on exactly that: increasing cultural synergy so that (organizational) cultures are complementary, collaboration improves, and productivity increases. The focus of Cultural Synergy is never solely on culture. The organizational culture is always viewed from the intersections with the organizational strategy and structure.

Schema strategy transitie Cultural Synergy English

Method

A successful strategic transition starts with the right insight. However, to truly get things moving, effective interventions are needed. In the approach of Cultural Synergy, these elements take shape in a 3-phase approach: analyze, influence, and integrate.

Each step involves specific methods and services, based on years of experience with various clients from different industries. The unique approach combines different disciplines: the analysis-focused research methods from cultural anthropology and the pragmatic approach and strategic management perspective from business sciences.
See also consultancy for more background.

Schema analyseren beïnvloeden integreren English

About the Founder

Cultural Synergy was founded by Eveline Bruijn. As a business consultant, cultural anthropologist, and mediator, she has extensive experience with complex organizations undergoing strategic transitions. As a consultant, she guides the senior management of various organizations across diverse sectors on a wide range of cultural issues.

"I am fascinated by the differences between people and the dynamics that arise from them, but also by the question of how to influence and manage these dynamics. I am driven by the intrinsic motivation to build bridges in complex environments where divergent interests can collide. It energizes me to make visible and discuss what is invisible and undiscussed."

References

From small team sessions to large events; Cultural Synergy has uncovered the soul of our company and our employees to reveal its strength. The subsequent acquisition was ultimately less threatening, partly due to Eveline's creative approach and the increased engagement among employees.

Jan Lodewijk Lindemulder
CEO Avient Protective Materials

Eveline quickly understands the client's challenges to then come up with 'tailor-made' creative, effective, and workable solutions. She meets expectations.

Anniek Mauser
Former Sustainability Director Unilever Benelux

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